End to end product design

FirstGen Pathway

Promoting social impact by fostering an inclusive environment that empowers first-generation college students through personalized mentorship and resources, aimed at  navigating higher education and career opportunities.
Role

UX Designer

Service

End-to-End Product

Industry

Education

FirstGen Pathway

My project started when my partner, who loves using Audible, ran into a frustrating issue. He was reading a series and, following the app's suggestions, accidentally jumped from the first book to the fifth! He didn’t realize the mistake until he did a quick Google search. This mix-up showed us that Audible isn't great at showing the right order of books in a series. Seeing how this could annoy so many users, I decided to tackle this problem for my case study.

The problem

Series navigation issues

First-generation college students, specifically who come from underserved communities often lack personalized support , mentorship and resources. This gap can result in feelings of isolation, academic struggles, and increased drop-out rates.

solution overview

Adding a new feature

My goal is to  develop an inclusive platform that offers personalized mentorship and resources to empower first-generation college students, guiding them through higher education and into successful career paths.

Discovery

Discovering benefits of mentorship through research

To fully understand the scope of the problem and validate its existence beyond just my partner's experience, I decided to take a deeper dive into the problem. I explored Audible-related discussion groups and subreddits. What I discovered was a community with similar frustrations and confusion around book sequences in multi-volume series. The users were clearly voicing a need for a mechanism within the app that would provide explicit information about the order of books in a series.

Discovering Audible pain points in the community

Reddit screenshots regarding frustrations on finding series order (2022-2024)

Competitive analysis revealed that Audible was the only platform that didn't offer users to view the order and list of books in a multi volume series

Next, I conducted an analysis of the search functionality within the Audible app, focusing specifically on whether the results displayed maintain the correct reading order and include the title number.

When a user searches for "Stormlight Archive" series in the Audible app, this is the exact result. For someone who is new to this series, there is no way to know which book to read first because the order of the books is not listed. This can be frustrating and confusing as it is not always clear how to discover other books in series within the app.

The search result displays the book "Rhythm of War" as the first option despite it being the fourth book in the series. Additionally, “You may also enjoy...” section on Title Detail Page, does not recommend or display other books in Stormlight Archive series.

From my research I learned that the current app posed significant challenges – it didn't always list the names of the books in order, and the titles didn't indicate the book number in the series.

Define

How might we redesign the Audible app to clearly display the sequence of books in a series, making it easy for users to identify and follow the correct reading order without external help?

With a good grasp of the users' pain points, my goal was to devise a solution that would enable users to easily identify and follow the order of books in a series without needing to leave the app.

Develop

Crafting task flows : Multiple paths to series discovery

Exploring design concepts

After evaluating the advantages and disadvantages of each design, I chose Version 1 as the optimal solution as it adhered to Audible's original design while addressing the user's problem. The aim was to seamlessly incorporate the feature into the app to avoid user confusion.

Deliver

The final designs offer multiple pathways for users to discover the title and reading order for books in a multi-volume series

The final designs outline interactions across the Homepage, Title Detail Page, and Rate and Review Page, providing distinct paths for users to explore and access the series title.

I implemented a 'Next up in Series' section on the Homepage, displaying the next book in the series the user is currently listening to

I integrated the feature into the Title Detail page, allowing users to view all books in a series with a single click

Users are now provided with information about the book's number and order on the Rate and Review page upon finishing the book, streamlining their experience and enhancing usability

User TEsting

My goal was to measure task completion time with and without the new feature and determine its impact on user satisfaction

To put my design solution to the test, I carried out usability tests using the Maze platform. Each of the five participants were active Audible subscribers with a history of listening to multi-volume series.

Task Summary

Impact

Impact of new feature implementation was a significant decrease in task completion time

To establish a basis for comparison, I instructed the same participants to perform identical task, searching for "Stormlight Archive" series by Brandon Sanderson, but this time using the version of their own Audible app that doesn't include the new feature.

Task Summary Graph

Addressing Edge case

Users who purchase all books in a series at once

In my Audible case study, I identified an edge case where users purchase all books in a series at once. This behavior, while uncommon, highlights the need for specific functionality: the app must automatically order these books correctly in the user's library and clearly display each book's sequence number. Addressing this ensures that even less typical user behaviors are catered to, enhancing overall usability.

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