AffordBowl exists to tackle food waste while providing affordable, nutritious meal to college students, addressing both environmental sustainability and student welfare.
Unlike typical food services, AffordBowl collaborates directly with local restaurants to repurpose surplus food, offering meals at significantly reduced prices. This unique partnership approach ensures freshness and variety, making sustainable eating accessible and affordable.
The logo was carefully designed, inspired by key ideas of sustainability : environmental protection, economic development, and social progress. Each part of the logo ties back to these themes.
The bowl, shaped like a leaf, represents the brand’s focus on environmental care and saving resources. The dots above the bowl look like bits of food but also suggest social progress, reflecting AffordBowl’s commitment to helping communities thrive.
Orkney’s geometric shapes and clean lines conveys a modern and minimalistic aesthetic, often associated with efficiency and clarity. This aligns well with AffordBowl’s commitment to sustainability, implying a no-waste, efficient approach that focuses on the essentials.
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